Interactive Research Instruments
Collect Better Data

What is better data?
By designing research instruments specifically for the online medium, PSR reduces response artifacts that can compromise data validity. Engaging online survey techniques improve attention1,2, reduce response fatigue3 and lower drop out rates4.

> Improved attention means more detailed responses to open ended

> Reduced response fatigue means that ratings reflect the respondent’s true opinion rather than the easiest way to get through a large grid of ratings

All of our interactive techniques improve our ability to collect responses that are an accurate reflection of the respondent’s perceptions, opinions, and beliefs etc.

Better data gives our clients more confidence in the business decisions that they will make as a result of our research findings.

Better data for better decisions.

1. Burke. White Paper. 2005;6(2):1-2. 2. Dillman DA. Mail and Internet Surveys: The Tailored Design Method. New York: Wiley and Sons; 2000. 3. Dillman DA. Harnessing technology for evaluation. The Evaluation Exchange. 2004;X(3):1-4. 4. Bosnjak M, Tuten TL. Classifying response behaviors in web-based surveys. Journal of Computer Mediated Communication. 2001;6(3):1-11. Available at: http://jcmc.indiana.edu/vol6/issue3/boznjak.html. Accessed: May 8, 2006.